There are numerous ways of describing Creativity, out of which the one that most scholars agree is that – it is the supply of imaginative ideas which provide innovative solutions to problems through a new approach to the problem. It is also defined as a novel approach that can integrate with an existing knowledge in an organic manner.
In addition to all these features, creativity should also result in ideas that are valuable or have any positive evaluation. If a creative idea is not practical, then it ceases to be of any value. Such creative ideas are not considered creative, but impractical.
Creativity involves the dual processes of generation of new ideas, as well as generating different ways of seeing the same events, both are important to achieve creative solutions to the problems.
Combining Creativity − This is a new combination of tried and tested ideas.
Exploring Creativity − New ideas are generated from exploring concepts.
Transforming Creativity − Transforming set structures to enhance new ones.
Significance of Creativity
One of the foremost objectives of engaging people in a creative thinking process is as follows −
To make people think without boundaries.
To initiate curiosity in something.
To steer clear of conventional yet traditional ideas as well as reoccurring procedures and
To only rely on one’s imagination to consider multiple solutions and alternatives to a problem.
The managerial decisions and corporate behavior of any organization are dependent on its skills of adaptability in a fast changing and increasingly ambiguous market scenario.